Nuggets of Nagging

Po*︎︎︎ is a refined modern Singaporean restaurant located within The Warehouse Hotel, serving elevated versions of local classics and hawker staples.

Since its opening in 2017, Mother’s Day has been one of Po's key tactical occasions. To position Po as the ideal venue to celebrate mothers and grandmothers, I collaborated closely with the marketing team to create a month-long Mother’s Day campaign, rather than just promoting a single day.

This campaign was driven by a series of distinctive visuals, similar to Pearls of Wisdom, but specifically dedicated to the unique, often humorous traits of (Asian) mothers and their tough love. We spotlighted relatable "Mother Moments" and familiar nuggets of nagging—those things we all either dread or laugh at, but ultimately recognize as expressions of care and concern.

_{*derived from the word pó po (婆婆 – grandmother in Mandarin, an affectionate way we call our grannies)}