Clincase
Clincase︎︎︎ is a Berlin-based software company that empowers research teams worldwide with flexible, intelligent e-clinical solutions tailored to diverse study needs.
As Senior Brand Designer, I led Clincase’s first rebranding initiative since its founding in 2004 — redefining its visual identity to reflect the company’s growth, innovation, and forward-looking approach to clinical research. The result was a modern, cohesive brand system anchored by a refreshed logo and dynamic graphic language, designed to capture Clincase’s optimism and clarity of purpose.
I oversaw the rollout across all channels — from a revamped website and marketing campaigns to sales materials and digital assets, ensuring visual consistency and coherence. Collaborating closely with cross-functional teams, I helped translate complex technical solutions into clear, user-centric narratives, strengthening both brand recognition and audience engagement.
Beyond execution, I partnered with the marketing team to refine content strategy and elevate brand storytelling, contributing to a significant increase in engagement and visibility across Clincase’s digital platforms.
As Senior Brand Designer, I led Clincase’s first rebranding initiative since its founding in 2004 — redefining its visual identity to reflect the company’s growth, innovation, and forward-looking approach to clinical research. The result was a modern, cohesive brand system anchored by a refreshed logo and dynamic graphic language, designed to capture Clincase’s optimism and clarity of purpose.
I oversaw the rollout across all channels — from a revamped website and marketing campaigns to sales materials and digital assets, ensuring visual consistency and coherence. Collaborating closely with cross-functional teams, I helped translate complex technical solutions into clear, user-centric narratives, strengthening both brand recognition and audience engagement.
Beyond execution, I partnered with the marketing team to refine content strategy and elevate brand storytelling, contributing to a significant increase in engagement and visibility across Clincase’s digital platforms.
