The Editor’s Market
The Editor’s Market︎︎︎ is a leading independent lifestyle retailer in Singapore with a growing presence across Southeast Asia. As a Senior Designer, I led design projects from inception to execution and collaborated with an internal team to create works across various realms of design including branding, development, experiential, video, and animation—crafting intentionally thoughtful experiences throughout our physical stores and digital touchpoints that engage and inspire.
Additionally, I spearheaded the creative direction for a month-long festival celebrating the opening of the brand's first flagship store. This milestone marked the evolution of the brand from a womenswear label to a comprehensive lifestyle brand. The space also housed the brand’s first-ever gourmet café concept, FOUND, adding a new dimension to its product offerings in a previously unexplored format—food and beverages.
Additionally, I spearheaded the creative direction for a month-long festival celebrating the opening of the brand's first flagship store. This milestone marked the evolution of the brand from a womenswear label to a comprehensive lifestyle brand. The space also housed the brand’s first-ever gourmet café concept, FOUND, adding a new dimension to its product offerings in a previously unexplored format—food and beverages.
