The Editor’s Market
The Editor’s Market︎︎︎ is a leading independent lifestyle retailer in Singapore with a growing presence across Southeast Asia. As a Senior Designer, I led design projects from inception to execution and collaborated with an internal team to create works across various realms of design, including art direction, branding, development, experiential, video, and animation — crafting intentionally thoughtful experiences throughout our physical stores and digital touchpoints that engage and inspire.
Additionally, I spearheaded the creative direction for a month-long festival celebrating the opening of the brand's first flagship store. This milestone marked the evolution of the brand from a womenswear label to a comprehensive lifestyle brand. The space also housed the brand’s first-ever gourmet café concept, FOUND, adding a new dimension to its product offerings in a previously unexplored format — food and beverages.
Additionally, I spearheaded the creative direction for a month-long festival celebrating the opening of the brand's first flagship store. This milestone marked the evolution of the brand from a womenswear label to a comprehensive lifestyle brand. The space also housed the brand’s first-ever gourmet café concept, FOUND, adding a new dimension to its product offerings in a previously unexplored format — food and beverages.
